Using Facebook for Your Local Business

Simple engagement tips to help local businesses build visibility, trust, and community — without spending more time online.

What Facebook Is Really For

Facebook works best as a relationship-building tool. Before people buy from a local business, they usually check the Facebook page to see if the business feels active, helpful, and trustworthy.

You don’t need to post every day. Consistency and connection matter more than frequency. Know your  ideal client and speak to them.

Core Engagement Principles

• Post 2–3 times per week to show your business is active.
• Focus on helpful, human, and community-focused content.
• Engagement (comments and conversations) matters more than likes.
• Write the way you talk — natural and conversational.
• Don’t aim for perfection. Aim for connection.

Practical Facebook Engagement Tips for Local Businesses

• Use real photos of you, your team, or your workspace — people connect with faces.
• Mention local places, neighbourhoods, or events when it fits naturally.
• Celebrate your community by sharing other local businesses or events.
• Ask local questions (e.g., favourite spots, opinions, this-or-that).
• Show behind-the-scenes moments from your day.
• Encourage customers to check in, tag your business, or comment.
• Respond to comments quickly and by name — this boosts reach.
• Re-use posts that performed well in the past with updated wording or photos.
• Use short paragraphs and white space so posts are easy to read.
• Tell short stories: a problem, a quick insight, or a small win.
• Post when people are scrolling — mornings, lunch, or evenings.
• Share progress and learning, not just polished results.
• Add a comment to your own post to extend the conversation.
• Don’t delete low-engagement posts — reach can grow over time.
• Remind people you’re local and independently owned.

One Simple Takeaway

Don’t post to impress. Post to connect.

Before posting, ask: Does this help people know, like, or trust my business?